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Our clients will have the comfort of dealing directly with Senior Partners and Consultants to ensure an effective execution of their communication strategies. Senior members of the team have more than 50 years of collective working experience in the corporate as well as the public sector.


Founder / Managing Partner


A communication specialist with over 20 years of experience, Juliana has worked in a diverse business environment while attached to the Sime Darby Group. Her last position was as Head – Corporate Communication for Sime Darby Property Division where she was responsible for all aspects of strategic communication from rebranding exercise, media management, publication, corporate responsibility, stakeholder engagement to being the Project Lead for Public Relations for the Sime Darby LPGA Malaysia during its initial years (2010 and 2011). Juliana was also part of an action group in setting up key internal processes for Sime Darby Property following the mega merger exercise of Sime Darby, Golden Hope, Kumpulan Guthrie and Negara Properties. She was the Initiative Lead for Customer Relationship Management (CRM) and a member of the Change Management Committee (Property). She took a year break from the corporate world to literally smell the roses and in 2013, she set up the Orange Tree Consultancy with like-minded peers to continue pursuing her interest in a field that she is most passionate about.


Managing Partner

Once a business journalist, legally-trained Elena has been in the research and communications line for many years having served the Communications & also the Globalization Team of the National Economic Action Council (NEAC) during the Asian Financial Crisis 1997/1998, the Venture Capital Council and Association, the Prime Minister’s Office and most recently, the Private Office of a Member of Parliament. She is trained to understand the needs and demands of different stakeholders and to strategically develop and communicate various policy and political initiatives to them. While flower arranging calms her senses, she thrives in a cut-and-thrust environment where real-time solutions to real-time issues are needed – crisis management, strategic communications and political campaigns being her forte.


Creative Director

Isma began his career in the design industry with an apprenticeship programme in Black & Brown where he had worked with international brands such as Caltex and Diners Club before furthering his studies in Marketing & Advertising. He tried his hands in Account Management for a few years before making a permanent switch to the creative front when he was appointed General Manager/Creative Director of Ethos Communications. Since then, he has helped worked on several award winning projects for Puncak Niaga, I&P, Sime Darby Property and Nando’s to name a few.


General Manager

Maslina is the number cruncher of the office who gets a kick from doing research work and financial analysis to find the real stories behind the figures. Before joining the Orange Tree, she was the Executive Director of Benar Prima Holdings Sdn Bhd where she was responsible for the overall direction and management of the Group. A Bachelor of Commerce graduate from Lincoln University, New Zealand, she had worked in various organisations, starting with PricewaterhouseCoopers as Audit Associate, Malaysian Venture Capital and Private Equity Association (MVCA) as Accounts Executive before moving on to PRIDE Foundation, ACSS Sdn Bhd and R Capital Sdn Bhd.


Project Manager

Saiful has more than 10 years of experience in Project Management and Administration. A UiTM graduate majoring in Property & Construction, he had his first taste of Public Relations when he joined the Corporate Communication Department of a leading property developer in 2006. Having found his niche, he has not looked back since and continued to pursue his career in this field. Since joining The Orange Tree team, Saiful has been handling clients such as Sime Darby Property, Yayasan Hijau Malaysia, MYTV Broadcasting Sdn Bhd, Media Prima Digital as well as successfully managing various sustainability-themed projects and publications.


PR Associate

A versatile young executive, Rabi’atul joined the Orange Tree family in early 2017 and dived straight into action, handling the Kuala Lumpur 2017 project as one of her main accounts. From all aspects of client servicing to speech writing, Rabi’atul has proven that her time as a Perdana Fellow at the Ministry of Urban Wellbeing, Housing and Local Government, Marketing Executive at Bricks Niaga Group of Companies and as a Research Intern at Karim Raslan Associates has prepared her well for the challenges in the fast paced, quick-thinking and ever evolving world of public relations. As someone who thrives on new ventures and experience, Rabi’atul has ‘other life’ and interests besides work! She is a keen photographer, traveler and an avid reader in addition to being a member of the National Youth Consultative Council and an active core member of the BN Youth Volunteers. Rabi’atul is a Political Science major from Universiti Kebangsaan Malaysia.



PR Associate

The newest member of the Orange Tree family, Lea Ofeaa brings with her a wealth of experience from her stint in a diverse work environment from teaching to researching in the field of history. A graduate of the International Islamic University Malaysia (IIUM) majoring in History and Polictical Science, Ofeaa has also volunteered with the Speakers Academy as a facilitator to help children and young adults enhance their public speaking skill. On a personal level, Ofeaa is a keen traveller and photographer and has a passion for reading about Intellectual History, as well as a collector of historical artefact. She also enjoys indulging herself in Graphic Simulations (Video Games and Series like GoT). Prior to joining the company, Ofeaa was a Research Asisstant to a Professor at IIUM.





Joan’s passion and interests lie in the area of project development and management. She has worked in varied industries ranging from education to finance, including the capital market and venture capital sectors. She led the start-up teams for the design, development and implementation of the Training Academy as well as the Examinations Unit of the Securities Commission. She has had a depth of experience in cross-cultural project management, having liaised with various organizations in the ASEAN-member countries, North America, Germany, China, Australia and India. She is currently honing in her skills in new media, developing an online business from the ground up.

About Us

We are a small but niche PR consultancy firm that supports your efforts and goals to effectively communicate and reach out to your target audience. We believe in providing our clients with communication solutions that are strategically-driven – simple yet effective and fit into the clients’ PR objectives and corporate and brand positioning.

Our Location

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The Orange Tree Consultancy Sdn Bhd
Company No. 1031000-A
No. 22-2, Jalan 27/70A
Desa Sri Hartamas
50480 Kuala Lumpur, Malaysia
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+6012 216 1627 / +6012 306 2728
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+603 6206 5856
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Mon – Fri, 0900 – 1800
Copyright © 2016 The Orange Tree Consultancy.
All Rights Reserved.